Smart Data Collective

MARCH 29, 2021

Get started by focusing on these four insights and metrics. Pay-Per-Click (PPC) marketing is one of the most popular and effective advertising strategies any business can employ, but just because your campaign is generating clicks doesn’t mean that it does a particularly good job closing the sale. Highlight CLV. A PPC Reset.

Marketing 123

Marketing Metrics Descriptive Analytics Predictive Analytics 123

datapine

MARCH 25, 2022

While BI tells you what has happened in the past and what is happening now (descriptive analytics), BA tells you what will happen in the future (predictive analytics). Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset.

Business Intelligence 264

Business Intelligence Analytics Statistics Dashboards 264

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214