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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? Let’s look at them one at a time… Ready? Smart Lessons | Analytics Cluster. Data not as a side-show.

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