Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? Let’s look at them one at a time… Ready? Smart Lessons | Analytics Cluster. Data not as a side-show.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Underneath that performance for your individual keywords, again in an easy to understand layout. But there is also a tool reason.

Reporting 127

Reporting Analytics Metrics Advertising 127

Juice Analytics

MARCH 1, 2021

key performance indicators (a.k.a KPIs), success metrics, scorecards). Managers want a barometer of performance, a hammer to use on their subordinates, and a straightforward quantification of their business. Sprint Advertising Campaign. Here’s an analytics truism: everyone wants a dashboard (a.k.a.

Metrics 98

Metrics Scorecard Key Performance Indicator Dashboards 98

Occam's Razor

JANUARY 30, 2012

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!)

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145