O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical competence results in reduced risk and uncertainty. AI initiatives may also require significant considerations for governance, compliance, ethics, cost, and risk.

Cost-Benefit 300

Cost-Benefit Advertising ROI Machine Learning 300

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110