O'Reilly on Data
JULY 28, 2020
Without clarity in metrics, it’s impossible to do meaningful experimentation. AI PMs must ensure that experimentation occurs during three phases of the product lifecycle: Phase 1: Concept During the concept phase, it’s important to determine if it’s even possible for an AI product “ intervention ” to move an upstream business metric.
O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
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O'Reilly on Data
SEPTEMBER 15, 2020
Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical competence results in reduced risk and uncertainty. AI initiatives may also require significant considerations for governance, compliance, ethics, cost, and risk.
O'Reilly on Data
MAY 11, 2020
Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. That loop isn’t new, of course; it was well-known to TV network executives. Does “The Entertainment” show people what they want to see?
O'Reilly on Data
MARCH 18, 2020
Whether it’s controlling for common risk factors—bias in model development, missing or poorly conditioned data, the tendency of models to degrade in production—or instantiating formal processes to promote data governance, adopters will have their work cut out for them as they work to establish reliable AI production lines. But what kind?
CIO Business Intelligence
MAY 16, 2023
It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers.
Sisense
NOVEMBER 23, 2020
You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”. Right tools/open source.
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