The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

JUNE 23, 2019

Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Another pattern that I’ve seen in good PMs is that they’re very metric-driven. If you can find a machine learning application that ties to a direct business metric, it can be magical.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

APRIL 16, 2019

Such decisions involve an actual hypothesis test on specific metrics (e.g. Often, an established product will have an overall evaluation criterion (OEC) that incorporates trade-offs among important metrics and between short- and long-term success. The metrics to measure the impact of the change might not yet be established.

Experimentation 68

Experimentation Sales Metrics Measurement 68

datapine

SEPTEMBER 4, 2023

Big Mac burger represents a standardized product that includes input costs from various areas, such as agricultural commodities (beef, bread, lettuce, cheese), labor (blue and white collar workers), advertising, rent, and real estate costs, transportation, etc., and therefore is representative of the general state of the local economy.

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264