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The Role of Data Analytics in Football Performance

Smart Data Collective

We have talked extensively about the many industries that have been impacted by big data. many of our articles have centered around the role that data analytics and artificial intelligence has played in the financial sector. However, many other industries have also been affected by advances in big data technology.

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How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

CIO Business Intelligence

Player performance information also improves the quality of coaching and reduces decision-making time, making for a higher quality game and broadcast. Data is key to improving operational efficiencies. Broadcasters and advertisers are willing to pay more if they can get eyeballs on their names and logos.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.