Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

AUGUST 4, 2020

Digital marketing is becoming more important during the pandemic. Companies are investing more in digital marketing to respond to changing consumer behavior. Fortunately, new data analytics advances can help. Fortunately, new data analytics advances can help. The digital marketing profession is a prime example.

Marketing 119

Marketing Data Analytics Analytics Big Data 119

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Smart Data Collective

JANUARY 14, 2021

In 2019, Forbes published an article showing that machine learning can increase productivity of the financial services industry by $140 billion. A lot of experts have talked about the benefits of using predictive analytics technology to forecast the future prices of various financial assets , especially stocks.

Predictive Analytics 81

Predictive Analytics Forecasting Analytics Machine Learning 81

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. This is where big data technology has become so important. These companies tend to have a much better ROI than those without one. Data analytics technology helps companies make more informed insights.

Big Data 111

Big Data Management Finance Data-driven 111

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Smarten

NOVEMBER 26, 2023

Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition. What is Business Intelligence? And that is exactly what is happening!

Marketing 40

Marketing Business Intelligence Key Performance Indicator Prescriptive Analytics 40