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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. In recent years, though, there’s been significant growth in the use of predictive analytics. A PPC Reset.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. What Is Customer Service Analytics? Customer Service Analytics: Use Cases.