Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. That will quickly be followed by amazing, incredible marketing (owned first, earned next and paid as the final piece of the puzzle). For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Their intent.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. My goal is to get you promoted, you are going to love it. Please do sign up.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: and there are no limits to your experimentation with creativity! It is the only way to win big. Contribute something incredible, of value.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. Scott has dubbed this new breed “augmented marketers.” Powering up the marketing toolkit.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Sisense

MAY 18, 2021

In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future. With everyone on board with the importance of data analytics, it’s surprising that as of 2020, only 52.7% Modernize your marketing with data analytics. Deven says.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. Analytical Thinking: Skills, Interviewing, Value.

Marketing 136

Marketing Analytics Machine Learning Strategy 136