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5 tips for excelling at self-service analytics

CIO Business Intelligence

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 135
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Averages this.

Analytics 150
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Do I Need Both BI Tools and Augmented Analytics?

Smarten

Why You Need Both BI Tools and Augmented Analytics and What to Consider When Selecting a Vendor ! Embedded BI to allow users to sign in to familiar enterprise apps and leverage APIs to integrate analytics within that application for intuitive use. KPIs allow the business to establish and monitor KPIs for objective metrics.

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 155
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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here?

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Common Business Intelligence Challenges Facing Entrepreneurs

datapine

Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. The power of data analytics and business intelligence is universal. The best entrepreneurs are combining intuition with analytics. And the success stories are seemingly endless.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

. "What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. " And many more.

Metrics 138