Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? How can my company become great?" How do I crush tough problems? " ~ Practical Analysis: "How do I become an Analysis Ninja?" Why care about "the why?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 1, 2006

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. We will cover: What is lab usability testing? How to conduct a test.

Testing 85

Testing Measurement Interactive Software 85

Occam's Razor

MAY 15, 2006

If you buy, the site manager knows where you live, where you came to the website from, which promotion you are responding to, how many times you have bought before and so on. But, no matter what tool you use, the best that all this data will help you understand is What happened. Surveying (the grand daddy of them all).

Metrics 100

Metrics Experimentation Testing Interactive 100

Occam's Razor

MARCH 4, 2008

It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free! If you have read my book or my blog you are quite aware of the What and the Why issue. It cannot, no matter how much you torture the data, tell you Why something happened.

Measurement 104

Measurement Metrics Consulting Reporting 104

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. Another reason is that we over estimate what is possible. For exhaustive details click here.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. So what makes a great analyst?

KPI 94

KPI Measurement Statistics Metrics 94