Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." I am a usability expert after all, I did figure it out. ARRRRRHHHHAAA. I reloaded. Extremely frustrating.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 1, 2006

Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted.

Testing 85

Testing Measurement Interactive Software 85

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Allow me to introduce you a User Centric Design that is, I think, the solution you have been waiting for: Heuristic Evaluations. What Are Heuristic Evaluations?

Analytics 116

Analytics Cost-Benefit Testing Optimization 116