Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Be data driven?" How can I make this work? Six Rules For Creating A Data Driven Boss!

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 24, 2018

Therefore, they are inclined to remain committed to faith-based decision-making and continue to starve analytics of the attention and investment it deserves. The dilemma of how to simplify this complexity, to create sighted business and analytics leaders, has lingered with me for quite some time. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

APRIL 30, 2008

One is in the business of providing data. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value. Lots of data, even drill downs included, but you can't look at it and go: "Wow we need to do. "

Dashboards 113

Dashboards Metrics KPI Consulting 113

Occam's Razor

SEPTEMBER 20, 2010

So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. People driven by word of mouth. People driven by your offline campaigns. Direct Traffic? I am not kidding. Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic?

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Maybe this metaphor will help make this real.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 5 Depersonalize decision making # 4 Proactive insights rather than reactive # 3 Empower your analysts. #

Data-driven 117

Data-driven Metrics KPI Reporting 117