Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great?" How can my company become great?" Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 4, 2011

So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. If you see words in English outlining actions that need to be taken, and below the fold you see relevant supporting data, then you are looking at the result of web data analysis.

Reporting 127

Reporting Metrics Dashboards Statistics 127

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. We look at the top ten rows of data because: 1.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. So what makes a great analyst?

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010!

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

AUGUST 9, 2016

Hence, I have been obsessed with encouraging you to get actual data to learn from. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). Awesome, right?

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 21, 2015

Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what. The difference between a Reporting Squirrel and Analysis Ninja?

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160