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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Most email marketers utilize behavior analysis. The diverse use of data analytics in email marketing. Segmentation.

Marketing 121
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The Evolution of Access Management in IAM

CDW Research Hub

IT security strategy as a framework of business procedures, policies, processes and technologies that manage user identities and access. B2B access management. Just as importantly, it provides access to your customer behaviors through data collection while customers interact with those sites. B2B access management.

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Spear phishing vs. phishing: what’s the difference?

IBM Big Data Hub

Spear phishing attacks employ several strategies that make it more difficult to identify and more convincing than bulk phishing attacks. IBM Security® QRadar® SIEM applies machine learning and user behavior analytics (UBA) to network traffic alongside traditional logs for smarter threat detection and faster remediation.

B2B 107