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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Most email marketers utilize behavior analysis. The diverse use of data analytics in email marketing. Segmentation.

Marketing 120
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Spear phishing vs. phishing: what’s the difference?

IBM Big Data Hub

Phishing is the most common cybercrime attack vector , or method; 300,479 phishing attacks were reported to the FBI in 2022. According to one recent report , spear phishing emails represented just 0.1 Spear phishing attacks employ several strategies that make it more difficult to identify and more convincing than bulk phishing attacks.

B2B 110