CIO Business Intelligence

MAY 13, 2024

That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Nevins says many companies have struggled to articulate anticipated ROIs from their AI investments, even those investments that leverage AI tools built into existing enterprise software.

IT 130

IT Digital Transformation ROI Strategy 130

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

AWS Big Data

NOVEMBER 29, 2023

Amazon Redshift made it simple and cost-effective to efficiently analyze large volumes of data using existing business intelligence tools. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101

Occam's Razor

MARCH 23, 2010

If I go to a conference and hear that doing test and control experiments is a great way to measure cannibalization by paid search links on well ranked organic keywords, then I can just run a small test myself and see if it works for me. Usually at least a test. Usually for free. Usually with a modest effort.

Analytics 118

Analytics Consulting Metrics Experimentation 118