datapine

FEBRUARY 9, 2024

The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals. Company A then creates ads, launches a blog, boosts its social media presence, and optimizes its website for enhanced search engine rankings. The effort is a success, and more customers start pouring in.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. a) B2B Daily Reports To Control Your Operations.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. you get a sense for whether the site's delivering on its business objectives. Visitor Recency measures the gap between two visits of the same visitor. See how it looks. Go to the product pages. 10% Campaigns.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions).

IT 138

IT Measurement Marketing Metrics 138