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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. . Customer 360 is essential to connecting with customers. Like most labels, “data-driven” is not a binary, black and white measure of capability.

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Using Analytics to Maximize Revenue with a SaaS Business Model

Smart Data Collective

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Netflix uses sophisticated analytics tools to offer the best movie recommendations to their customers, which is how they captured the largest market share in the video streaming sector.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics. Prior to that, he led digital and customer analytics engagements at Dell, HP, and GE. Thank you, Suvodip, for making the time. Suvodip Chatterjee: Always a pleasure. Listen Now.

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

The introduction of the Cloudera data platform made advanced customer analytics possible. Telkomsel could better predict customer purchases and churn, personalize through recommendation engines, and provide near real-time customer care support. .