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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. . Customer 360 is essential to connecting with customers. Strategy and culture are core components of a data driven organization . Data Strategy.

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Using Analytics to Maximize Revenue with a SaaS Business Model

Smart Data Collective

Customer retention and loyalty are particularly crucial for Software-as-a-Sales companies who rely on repeat subscriptions of products. In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. SaaS Sales Strategy. What Are SaaS sales? What does SaaS stand for?

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

I collaborate with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics.

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. The introduction of the Cloudera data platform made advanced customer analytics possible. It’s end goal, to build a single digital platform to power data-driven decision-making. .

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