B2B Dashboards Experimentation Marketing Analytics 
Occam's Razor
JULY 6, 2016
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. You can sign up here: The Marketing-Analytics Intersect.
Occam's Razor
SEPTEMBER 30, 2013
Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: So fix that. It is the only way to win big.
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