Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for. and get stuff fixed.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution! It is the one reason we can't achieve the greatness we so richly deserve.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). If the rep felt the call was going too long, self-preservation kicked in and they would hang up on the customer. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

DECEMBER 12, 2016

You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B. We are both aligned. I spend 50% less time on data analysis and 50% more time on driving actions that will impact those targets you see above. When I come to work I know what matters.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. You can also play with their mobile app tracking and data using their live dashboard/solution set. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141