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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. When I'm creating a dashboard for a high level view, I would take the Treemap above and combine it with the one below that illustrates the amount of Goal Value delivered by each source. Short story #2: Predictive Modeling, Quantifying Cost of Inaction.