IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2B 58

B2B Interactive Optimization Forecasting 58

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. The work of the New York Times team inspired me it to do some predictive modeling for inaction in our world of digital marketing. Thank goodness for predictive models.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

DECEMBER 13, 2022

Business users can leverage tools provided in assisted predictive modeling to identify customers who are likely to leave, and their issues, improve services and processes and increase customer retention. Reduce customer churn.

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52