B2B Data Collection Experimentation Measurement 
O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
Occam's Razor
DECEMBER 12, 2016
You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. Digital Marketing & Measurement Model. They only want to throw up a one page lead-gen form if they are B2B.
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Occam's Razor
SEPTEMBER 15, 2014
But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).
Occam's Razor
MARCH 23, 2010
Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ It has simply not had a break to catch a breath and mature. Likely not.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data. The results?
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