Smart Data Collective

AUGUST 30, 2022

We all know how difficult it can be to get the pricing right in B2B contexts. Prices must account for the company’s key value metric, cost structure, buyer personas, and other factors like competition. This article will walk you through 5 top B2B pricing models that you should consider when determining your own strategy.

B2B 131

B2B Analytics Cost-Benefit Metrics 131

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71