Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Very often at Analysts and Researchers we are so into the data, slicing and dicing it, and in trying to get something decent out of that work, that we fail to actually see the data. A delightful mess.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Structure your metrics. That way you can choose the best possible metrics for your case. How do you know that? Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280