datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Structure your metrics. That way you can choose the best possible metrics for your case. How do you know that? Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Or, if you prefer, picking the wrong key performance indicators.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left). A delightful mess.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. Here are the key performance indicators you would use to measure the success of every single effort outlined in the nine step reach, build and engage marketing framework for YouTube… For mastheads ads we are simply doing TV. Resist that temptation.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214