datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

NOVEMBER 18, 2014

Short story #4: Multi-dimensional Slicing and Dicing! You can hover over each box to get a sense of the key metrics. It is created using the All Traffic Sources report in Google Analytics, and clicking Source (rather than the default Source/Medium). Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My!

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143