Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are suppliers meeting contract requirements, service levels and sustainability goals? Driving stakeholder satisfaction Many companies closely track their net promoter scores (NPS) for both positive and negative trends.

B2B 90

B2B KPI Measurement Optimization 90

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. B2B companies develop long-lasting relationships with their partners. Analyze and adjust as you go.

Marketing 138

Marketing Sales Metrics Machine Learning 138

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 92

Optimization B2B Data Quality Sales 92

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Now log into whatever web analytics tool you use and drill down to the specific page you are interested in ("Top Pages Report" / "Content Title Report" etc). Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The data products used inside the company include insights from user journeys, operational reports, and marketing campaign results, among others. The departments include teams from engineering to sales and marketing.

Data Lake 91

Data Lake Data Warehouse Data-driven B2B 91

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Alation

MAY 11, 2023

These metrics are a testament to our global expansion in EMEA and APAC. Culture is critical Undoubtedly, our product is a core reason for the continued success of the company, and analysts like BARC have named Alation’s Data Intelligence Platform a market leader in, for example, the BARC Score Data Intelligence Platforms Report.

B2B 52

B2B Finance Data Governance Marketing 52

Alation

MAY 11, 2023

These metrics are a testament to our global expansion in EMEA and APAC. Culture is critical Undoubtedly, our product is a core reason for the continued success of the company, and analysts like BARC have named Alation’s Data Intelligence Platform a market leader in, for example, the BARC Score Data Intelligence Platforms Report.

B2B 40

B2B Finance Data Governance Marketing 40

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

CIO Business Intelligence

FEBRUARY 20, 2023

To earn this cert, candidates should know how to maintain and modify Sales Cloud and Service Cloud applications; manage users, data, and security; and construct dashboards, reports, and workflows. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 64

Consulting B2B Cost-Benefit Sales 64

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Seventy-four percent of respondents to a recent PWC survey plan to increase spending on HR tech in 2020.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. They base all computations in their standard reports on an awfully silly thing called last-click. Tough metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

JUNE 22, 2022

With the help of KPI reports , all of these targets can be visualized together to get a complete picture across departments. Luckily, various online reporting software has been developed to allow users to easily share their KPIs from any device with an internet connection. What Are KPI Targets? Total Orders.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? ). Metrics matter. What do you think happened? Another issue. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. And… they have many reports! Entertain Me 2. Inform Me. Provide Utility. Nothing else works.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales. A report has been published on The Age of Social Influence. Here’s a screenshot from the report….

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

AWS Big Data

APRIL 19, 2023

Data creation, consumption, and storage are predicted to grow to 175 zettabytes by 2025, forecasted by the 2022 IDC Global DataSphere report. Data loading delayed the delivery of our reports. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. As a first step, think of a local solution with an impact and a defined metric of success.

B2B 111

B2B Digital Transformation Technology Marketing 111

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? The former can be as simple as this: The reports that you'll see will depend on the the data you've sent into GA.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. There is a difference between reporting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. It is created using the All Traffic Sources report in Google Analytics, and clicking Source (rather than the default Source/Medium). Ignore the black line for a moment (it shows the actual reported cases of infection). I used infogr.am to create mine below.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). The simplest way to start is to look at your Assisted Conversions report in Google Analytics. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

NOVEMBER 15, 2010

Reports to look at, KPIs to evaluate, inferences to make. It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). Traffic Sources Report. The report I'll look at is the standard Visitor Loyalty report. Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 20, 2012

I'm not an expert in the credit score reporting business. My favorite report is the Credit Report Card. Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions). I don't know anyone at Credit Karma.

IT 138

IT Measurement Marketing Metrics 138

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So, given, you know, these GICs are an investment and there are obviously a certain set of outcomes that, you know, these companies expect from the GICs, I’m sure cost management is one of those key metrics they focus on.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example. Not through data pukes. You explain.

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). The days of tools and reports simply puking data out are rapidly reducing.

Analytics 99

Analytics IT Statistics Metrics 99