datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 5) Find improvement opportunities through predictions. A great way to illustrate the operational benefits of business intelligence.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. The work of the New York Times team inspired me it to do some predictive modeling for inaction in our world of digital marketing. Thank goodness for predictive models.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Smarten

DECEMBER 13, 2022

The business wants to use predictive analytics to identify those customers who were most likely to leave and develop processes and strategies to improve customer retention and reduce customer churn. Dissatisfied customers often close an account or choose another service provider without explaining their decision. Reduce customer churn.

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52