Remove Behavioral Analytics Remove Big Data Remove Measurement Remove Statistics
article thumbnail

What is a phishing simulation?

IBM Big Data Hub

Why phishing simulations are important Recent statistics show phishing threats continue to rise. Some prefer deploying a phishing test before employees complete any phishing awareness training to establish a benchmark and measure the efficiency of future phishing simulation solutions. million phishing sites.

Testing 80
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. How do data influence your email marketing campaigns?

Marketing 120
article thumbnail

Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.