article thumbnail

What is a phishing simulation?

IBM Big Data Hub

Why phishing simulations are important Recent statistics show phishing threats continue to rise. Some prefer deploying a phishing test before employees complete any phishing awareness training to establish a benchmark and measure the efficiency of future phishing simulation solutions. million phishing sites.

Testing 86
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Behavioral Information includes understanding the audience’s interest and interaction with your email.

Marketing 119
article thumbnail

Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas. Establish your questions.