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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Hence, it is allowing them to adopt effective data-oriented strategies that help them to sell more.

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence.