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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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Top 10 Data Innovation Trends During 2020

Rocket-Powered Data Science

In at least one way, it was not different, and that was in the continued development of innovations that are inspired by data. This steady march of data-driven innovation has been a consistent characteristic of each year for at least the past decade.

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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Hence, it is allowing them to adopt effective data-oriented strategies that help them to sell more.

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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

In the modern world of business, data is one of the most important resources for any organization trying to thrive. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

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The unfulfilled promise of automation: DNA matters

CIO Business Intelligence

But the market demands something more, in the form of end-to-end automation capabilities that push beyond efficiency into other outcomes such as innovation, growth, and true business resiliency. The efficiency narrative is driven by platform DNA (think enterprise architecture). In many cases, the outcomes are limited to efficiency.

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Top five data integration objectives when you do M&A in Gaming / iGaming

BizAcuity

In today’s data-powered world with data fueling everything from essential management systems to customer-focused AI solutions , one thing that often gets in the way is data fragmentation. . Why Data integration plays a vital role for gaming companies? Naturally, the player journey is segmented into six parts, .

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence.