IBM Big Data Hub

AUGUST 9, 2023

Why phishing simulations are important Recent statistics show phishing threats continue to rise. Since 2019, the number of phishing attacks has grown by 150% percent per year— with the Anti-Phishing Working Group (APWG) reporting an all-time high for phishing in 2022 , logging more than 4.7 million phishing sites.

Testing 80

Testing Measurement Behavioral Analytics Reporting 80

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Behavioral Information includes understanding the audience’s interest and interaction with your email.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

datapine

MARCH 25, 2019

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.

Key Performance Indicator 217

Key Performance Indicator Statistics Visualization Big Data 217