Big Data, Customer Analytics, Marketing Analytics and Predictive Analytics

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

Customer Analytics

Customer Analytics Analytics Key Performance Indicator Big Data

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning

Machine Learning Data Integration Marketing Predictive Modeling

Data Leaders Brief

5 Sources of Data for Customer Analytics and Their Benefits

How Data Integration and Machine Learning Improve Retention Marketing

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