Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. You will have an easier time developing an accurate customer profile with data analytics.

Data mining 99

Data mining Customer Analytics Marketing Advertising 99

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

Customer Analytics 118

Customer Analytics Analytics Key Performance Indicator Big Data 118

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Cloudera

AUGUST 27, 2021

Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. It’s end goal, to build a single digital platform to power data-driven decision-making. . The introduction of the Cloudera data platform made advanced customer analytics possible.

Digital Transformation 83

Digital Transformation B2B Cost-Benefit Big Data 83