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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 110
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How Will The Cloud Impact Data Warehousing Technologies?

Smart Data Collective

sThe recent years have seen a tremendous surge in data generation levels , characterized by the dramatic digital transformation occurring in myriad enterprises across the industrial landscape. The amount of data being generated globally is increasing at rapid rates. Big data and data warehousing.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. trillion each year.

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Here’s Why Automation For Data Lakes Could Be Important

Smart Data Collective

Data Lakes are among the most complex and sophisticated data storage and processing facilities we have available to us today as human beings. Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation.

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Six Strategies for Advancing Customer Knowledge: Bringing Data Together

Cloudera

It is not the heart-racing, bleeding-edge use case that you hear about in WIRED magazine but a foundational and required step in getting to almost any customer insights solution; bringing data together. These companies were able to receive notable benefits from their data collection and aggregation efforts.