Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 110

Big Data Marketing Data-driven ROI 110

Smart Data Collective

APRIL 8, 2020

sThe recent years have seen a tremendous surge in data generation levels , characterized by the dramatic digital transformation occurring in myriad enterprises across the industrial landscape. The amount of data being generated globally is increasing at rapid rates. Big data and data warehousing.

Technology 134

Technology Data Warehouse Big Data Machine Learning 134

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Smart Data Collective

APRIL 2, 2019

Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation. There were a lot of promises made about Big Data that fell at the feet of data scientists to make happen. Big Data is, well…big.

Data Lake 83

Data Lake Big Data OLAP Testing 83

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter. Can you do RM+RP+RT using TV? Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Cloudera

JANUARY 11, 2018

It is not the heart-racing, bleeding-edge use case that you hear about in WIRED magazine but a foundational and required step in getting to almost any customer insights solution; bringing data together. These companies were able to receive notable benefits from their data collection and aggregation efforts.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40