Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. . #9:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. At a previous employer customer service on the phone was a huge part of the operation. Humans are pavlovian. Metrics matter.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106