CIO Business Intelligence

JUNE 14, 2023

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126

Big Data Data Analytics Analytics Predictive Modeling 126

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 105

B2B Data-driven Marketing Strategy 105

CIO Business Intelligence

JANUARY 19, 2024

Whether you’re looking to earn a certification from an accredited university, gain experience as a new grad, hone vendor-specific skills, or demonstrate your knowledge of data analytics, the following certifications (presented in alphabetical order) will work for you. Check out our list of top big data and data analytics certifications.)

Data Science 126

Data Science Machine Learning Predictive Modeling Experimentation 126

The Unofficial Google Data Science Blog

JANUARY 14, 2016

by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. We must therefore maintain statistical rigor in quantifying experimental uncertainty. In this post we explore how and why we can be “ data-rich but information-poor ”. And an LSOS is awash in data, right?

Experimentation 41

Experimentation Statistics Metrics Measurement 41

The Unofficial Google Data Science Blog

JULY 22, 2020

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. I love media-mix modeling.

Metrics 141

Metrics Reporting Analytics Marketing 141