Big Data, Experimentation, Key Performance Indicator and Magazine

Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. I’m a paying subscriber to my beloved New Yorker magazine. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter.

Key Performance Indicator

Key Performance Indicator Metrics Measurement Advertising

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Cookies To Humans: Implications Of Identity Systems On Incentives!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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