datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. There are numerous marketing report types, depending on which data you need to monitor and analyze. 2) Marketing KPI Report. To know if you are successful, you first need to define success and track it.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. You need to slice! Data pukes!

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. . #4:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JULY 15, 2014

In order to make smart decisions about the data you need four things. Hence your CXOs should definitely not get a data puke like the one above. They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159