Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. It will never be a KPI. You need to slice!

Analytics 150

Analytics Slice and Dice KPI Metrics 150

datapine

FEBRUARY 4, 2020

To get started, you might want to equip yourself with a marketing BI software to analyze all your data and easily build professional reports. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. In order to make smart decisions about the data you need four things. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. The data presented in tables or charts will be segmented.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. ."

Data-driven 140

Data-driven Consulting Reporting Marketing 140