Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. They are also using AI tools like Canva and Hootsuite to automate many of their marketing tasks. There is no disputing the fact that big data is invaluable to marketing.

Consulting 99

Consulting Data-driven Marketing Strategy 99

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Big data has been very important for modern marketing.

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Dashboards Metrics Marketing Key Performance Indicator 93

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. Global companies spent over $3.2

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Data-driven Marketing Strategy ROI 129

Smart Data Collective

OCTOBER 5, 2021

The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. billion by 2025.

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Analytics Marketing ROI Testing 121

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

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Marketing Advertising Big Data ROI 91

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

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Analytics Cost-Benefit Testing Dashboards 117

Smart Data Collective

SEPTEMBER 30, 2021

You need to use analytics technology to get the most out of your efforts. This article will discuss everything you need to know about Instagram stories for business and how to use analytics to maximize your ROI: What are Instagram Stories for business? This makes them ideal for promoting a sale, event or new product.

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Analytics Marketing Sales Analytics Technologies 103

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages.

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Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Big Data Helps Automate Sales Processes.

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Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

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Data-driven Strategy Big Data ROI 136

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. Big Data is Invaluable to the Future of SMS Marketing.

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Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. however, data is available for months afterwards.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. As is said in the marketing world: content is king.

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Data-driven Marketing Big Data Advertising 122

Andrew White

JANUARY 11, 2021

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. where performance and data quality is imperative? Yes, prescriptive and predictive analytics remain very popular with clients.

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Data Analytics Analytics Data-driven Finance 52