Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. If you want to know what I’m doing, search for the phrase “my personal strategy” above. I have so much to tell you, stuff I’m scared about, and so much I’m excited about.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. So, adopt a data-driven approach.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 6: Turbocharging Data Visuals with Storytelling. Let’s go make you an even more effective influencer when it comes to data! 2: If Complex, Focus!

Visualization 124

Visualization Strategy Interactive Statistics 124

Smart Data Collective

DECEMBER 14, 2021

More people are online today than ever before, so online tracking is inevitably used to obtain statistics and data for websites. Analyzing these statistics will help teams decide what needs to be addressed or what is working well for the site. You will be able to leverage it to its full effectiveness. Closing Thoughts.

Data Collection 123

Data Collection Statistics Data-driven Marketing Analytics 123

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79