Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 102

Marketing Data Analytics Analytics IT 102

Smart Data Collective

MAY 3, 2022

A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

MARCH 30, 2022

They can use data on online user engagement to optimize their business models. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products. Companies that use big data analytics can increase their profitability by 8% on average.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. This is why analytics is so important in PPC marketing.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

OCTOBER 2, 2019

Almost all social media platforms have some form of built-in analytics tools that provide information on your account’s performance. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

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Data-driven Marketing Testing Optimization 89