Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 101

Marketing Data Analytics Analytics IT 101

Smart Data Collective

OCTOBER 5, 2021

The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. billion by 2025.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Andrew White

JANUARY 11, 2021

Do you have an example of how an organization improved data literacy in a really practical useful way? Storytelling is a nice one to use early on to test the approach. where performance and data quality is imperative? Yes, prescriptive and predictive analytics remain very popular with clients. Data management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. As is said in the marketing world: content is king.

Data-driven 122

Data-driven Marketing Big Data Advertising 122